Our backgrounds run the gamut from start-ups to Fortune 10 companies, and we’ve come to realize our collective calling is to help people live happier, healthier, and more free. It is our passion to help, and it is our mission to serve.
We have personally been affected by obesity-related diseases within our familial lines. Overcoming these adversities has strengthened our resolve to reverse the historical, genetic, and environmental factors that contribute to unhealthy lifespans.
FULLFILL is the amalgam and evolution of our life’s work. We hope that everyone “ditches the diet mentality” and joins the FULLFILL revolution. Our not-so-secret aim is to set people up for positive breakthroughs in their health, mindset, and overall well-being. We know that breaking through limiting beliefs, negative stories, and emotional barriers is the key to freedom — as well as a brand new experience with food, self-esteem, and weight loss. Our goal is to make life feel more promising, purposeful, and inspiring: in a word, more fullfilling.
I'm a serial entrepreneur and have been for my entire career, despite being trained as a cognitive scientist (B.A. Stanford, Ph.D. Princeton). My motivation has always been to solve problems — the more difficult they are and the more people they affect, the better. In recent years, my focus has shifted to helping people embrace healthier lifestyles, and I served as the CIO of Beachbody with that goal in mind. I subsequently started Real Appeal with my cofounder Seth, through which we directly battled obesity and its comorbidities. We created FULLFILL because we had an even better idea that we believe can help tens of millions of people live happier and healthier lives — all while saving the country massive amounts of money in healthcare costs. We're on that path now and will not stop until we have achieved this goal. On the side, I write novels because everyone needs an occasional break from work.
My career started with 16 years at multinational processed-food companies that included brands like Quaker Oats, Nestle, and Gerber. While I am grateful for the experience these Fortune 500 brands provided, I realized that I wanted to focus on the larger mission of helping end the global crisis of obesity by developing healthier products and programs.
About 14 years ago, I began working with companies like Beachbody and UnitedHealth Group to help people become the best versions of themselves. Developing best-in-class, evidence-based programs that hold the promise of someday ending the obesity crisis and its common comorbidities of diabetes, hypertension, anxiety, and depression speaks to my heart. My mission is a personal one because many of my family members have suffered and died from complications related to obesity and its devastating impact on quality of life and longevity.
FULLFILL is the culmination of that mission because, according to our analytics, we have finally created a program with a method that is twice as effective as those that have come before.. We know FULLFILL delivers long-term weight loss and stops obesity-related diseases in their tracks.
On the side, I unwind with woodworking, particularly by creating cool dollhouses. I am also a volunteer mentor with the Score program, which has been helping budding entrepreneurs and small businesses succeed across America since 1964.
I consider myself a multi-faceted technologist who is unapologetic about bringing disruptive technologies to ripe-for-change industries. I am a product of Fortune 15 companies that decided to marry the knowledge and experience of large enterprise platforms (on the scale of Google) with the innovation and agility of a startup mindset.
Over the years, I've built the large marketplace logistics platforms of eBay, Google, and Amazon, facilitated real-time intelligence information gathering for the Department of Defence, and created UnitedHealth Group's healthcare marketplace for weight loss as CTO of Zillion. Later, I co-founded NewtonX, where I built an AI engine that generates human knowledge graphs to find experts who possess unique knowledge vectors.
The health and wellness industry is ripe for disruption because we still face the continuing rise of obesity in our country. I am proud to drive the technology behind FULLFILL. It's a program that merges the strength of data and technology with the power of the "human touch.” Building a system to support people on their journey to rediscovering health and well-being is beyond gratifying and meaningful.
I first caught the entrepreneurial bug when I started a small business, assembling personal computers in my parent's living room and selling them to friends and family at the age of 16. After going to law school and running my own law firm for a few years, I shifted my focus back to the world of start-ups. Over the past 20 years, I have officially become a professional entrepreneur with extensive expertise in operations, commercial law, and global supply chains. Leveraging my legal expertise alongside my business and operations acumen, I am right in my element within startup environments, where one often plays multiple roles. My passion for creating meaningful change in people’s lives has driven me to succeed with companies like Real Appeal and Tutor Garage. I am proud to now be a member of the FULLFILL team, making a positive impact on the world, one person at a time.
I’ve spent the past 20 years in all aspects of direct marketing, program and content development, and brand building across the beauty, health, fitness, and wellness industries. I’ve had the pleasure of driving strategy and helping scale national brands such as Beachbody, Zumba, Richard Simmons, and Winsor Pilates across multiple platforms. Most recently, I served as SVP of Development at Real Appeal, a start-up funded by UnitedHealthGroup Ventures that grew to $100 million in just over two years. When Seth and Steve, the cofounders of FULLFILL, asked me to come on board, I jumped at the opportunity. Working to help people uncover and discard the limiting beliefs that keep them from feeling and living at their healthiest, both inside and out, is a mission I am devoted to and passionate about. I know FULLFILL can transform lives. I am also committed to health and well-being in my own life as a 200-hour certified yoga instructor, Pilates devotee, and lover of long hikes.
I've spent many happy decades as a creative leader developing joyous, original video content. From comedy trailers to "rock and roll" interviews, fitness programming to short films, I've enjoyed directing, writing, and producing across the spectrum. Now, I am proud to be a member of the Creative team producing the video content for FULLFILL.
It has been an honor to work alongside the same incredible team of talented people I collaborated with as Head of Production at Beachbody and Creative Director at Real Appeal. When not swimming, playing tennis, hiking, cooking, or spending time with my family, you can find me reading and writing stories that inspire living a healthy life and spreading JOY.
I've spent my professional career seeking to help people improve their health. At first, this was by working for health plans and pursuing my undergraduate degree in pharmacy. However, I soon realized I wanted to prevent the need for the myriad of medications I saw my patrons taking to maintain their quality of life. I recognized the need for preventive health education with the support of a skilled advocate who can assist in overcoming day-to-day barriers. Health and Wellness Coaching was the answer to my calling. While working in that role at Real Appeal, I had the great pleasure of honing and developing my coaching, leadership, and growth strategy skills, so when I was invited to do it all over again from scratch with the same core team, I did not hesitate. Empowering others to shift their thinking around how they view themselves and what they deserve is the most rewarding part of my career, and helping to impart health, happiness, and confidence in our members is why I get up in the morning. I know FULLFILL can create lasting transformation, not just in the lives of our members, but in the lives they touch as well. I work on wellness and balance in my own life by spending time moving and exploring the beautiful state of North Carolina, meditating to create space, and seeking connection with my family — both furry and otherwise.